Pure Audio is the Premier Audio/Video Retailer and Custom Installer in Mid-Missouri: Servicing Columbia, Boone County and Neighboring Communities.

Pure Audio Owner Judd Lafrenz : Premier Audio/Video Retailer and Custom Installer of Media Rooms, Home Theaters, Whole House Audio, and High Fidelity Sound in Mid-Missouri. Servicing Columbia, Boone County and Surrounding AreasIn December 2013, armed with a business degree from Columbia College and an insatiable appetite for music, Judd Lafrenz purchased Pure Audio. In the years since, Judd has gotten married, fathered a son and made it his own personal mission to outfit local homes and businesses with the best audio/visual equipment available. Sound matters to Judd, and he knows it will matter to you, too, once you see what’s possible when you partner with Pure Audio.


We specialize in both residential and commercial projects and carry a variety of top-of-the-line brands that allow us to design and install a unique system built specifically for you.


Pure Audio was established in 2006 and our knowledgeable team has more than 40 years of combined experience in consumer electronics. Each member of our team has a particular background that provides us with great perspective in the design and implementation of every project.


We understand that technology can be overwhelming and choosing the right products can be difficult. Let us guide you in choosing the proper components and design a user-friendly system just for you. Our goal is to bring you superior sight, sound and service. To learn more about what we can do for your home or office, please visit our services page or view examples of our work in our gallery section.


We cordially invite you to stop into our retail location any time for a taste of how you can enjoy music and movies in your own home. This includes the latest in whole-home audio, where you can experience dynamic surround sound in our dedicated theater or our 2-channel listening room.


Feel free to bring in your favorite albums or movies to demo in any of our rooms. We look forward to seeing you!